Advertising with Facebook, LinkedIn and Xing 

Social media is up and coming in the online world. You are probably already acquainted with the power of social media. Is your target group part of social media, and do you want to anticipate on this? Then it is the right step for you to go online. ABC Business Directories can help you to reach your desired target group on Facebook, LinkedIn or Xing.

ABC is well-known in the world of social advertisement. Our social media specialists make it possible to offer the best support to companies, who are interested in social media advertising. These specialists can design, initiate and administer advertisements, on the Facebook, Xing and LinkedIn advertising sites. The only thing that you have to do is to indicate your objective.

Facebook advertisement possibilities

There are many possibilities for placing advertisements on Facebook. This includes the advertisement type, how you can reach your target groups and the display options. The selections that you make are dependent on your objectives, the target group and your budget. Facebook uses an auction model, and the winner of the auction is the advertisement that is shown. This option decides on the final price. You can decide on how much you wish to pay for your advertisements, dependent on the objective.

The two most common bid types are:

  • CPC: Cost per click (you pay per click)
  • CPM: Cost per Mile (you pay per 1000 views)

You can manage the costs of your Facebook advertisements, by selecting a budget per day or per time period. With such a cost structure, it will be simple for you to remain within budget. We can also provide a monthly report, which gives you the results of advertisements with Facebook-pixel and Google Analytics. These results are required for improving your advertisements. We not only can improve the advertisements, but also the target group, so that your advertisements deliver the best results.

LinkedIn and Xing advertisements

Advertising with LinkedIn and Xing is a second option. This platform has a businesslike character and more than 300 million users. It is the perfect solution for a B2B target group. This option can lead to more brand awareness, visitors and leads.

With LinkedIn and Xing, it is possible to direct your advertisements closely to your business target group. Available options are: location, title of the position and training. Compared to Facebook, LinkedIn and Xing have fewer possibilities, but this platform does make it possible to aim very precisely at the desired target group. The cost model is comparable to the model of Facebook: CPC (costs per click) is the best option, if more leads are desired, while the option CPM (costs per 1000 views) is best for more brand awareness and visitors. You can also manage your budget, for instance by setting a daily budget for the duration of the campaign.